Apr
14
Facebook Organic Reach

The decline of Facebook’s organic reach

For brands, Facebook has long been Priority One. With a massive audience and impressive targeting tools, the social site has been an attractive destination for brands looking to push content and build brand awareness. Now, with highly publicized Facebook organic reach declines, some brands have been caught off guard. For most ad people, though, the changes are less of a surprise and indicate more of a continued trend.

TechCrunch calls the problem the Filtered Feed problem. Facebook users have been liking more brand pages, and thus Facebook is left with the problem of being able to sort through the extreme amounts of content available to an individual user. Facebook reminds us regularly that it values personal and engaging content over impersonal brand content, and limits the number of organic brand posts on the news feed. By doing so, Facebook retains its standing among consumers as a personal site instead of a brand showcase. Filtering posts helps Facebook retain its relevancy.

This is an important difference from Twitter and Pinterest, who don’t curate the posts based on relevance, although Pinterest has been testing personalized homepages. Facebook advertisements don’t overwhelm news feeds. A brand posting several times a day won’t clog a user’s news feed the way it will clog a Twitter timeline.

These changes to Facebook have elicited several interesting debates among advertising professionals who can’t seem to decide if the changes will cause brands to leave the site in droves or if they will be inspired to create more engaging content to encourage brand advocates to share the content. Recently, the popular page Eat24 publically “broke up” with Facebook over the changes and formally deleted its page, but most brands are sticking with the changes in hopes of retaining the fanbase they worked so hard to grow.

Although Facebook still retains its relevancy, now is a smart time for brands to start considering other outlets. It’s no secret that younger consumers are finding other social sites to interact with their peers, including Instagram, Twitter and Pinterest. These sites are highly visual, appealing and less dominated by teens’ parents. In anticipation of these concerns, Twitter has begun unveiling updates to homepages to make them more visual (and similar to Facebook, some argue). These changes help promote Twitter profiles as a brand experience, but they are a far cry from revolutionary.

Pinterest’s personalized pages provide arguably the most attractive advertising platform, and Pinterest execs are pursuing high quality native advertising for news feeds. Pinterest has already established itself as a platform of consumers willing to spend money on products from the site, and it intends to capitalize on that. But advertising for average companies on Pinterest is still far off; Pinterest is asking for commitments between $1-$2 million dollars from advertisers. Similarly, Instagram advertising is attracting other larger brands with massive ad budgets, but many of those ads have hit early backlash from consumers.

Facebook’s strength shouldn’t be ignored by marketers. It makes a great impromptu website and landing page for small businesses, and provides a relatively inexpensive way to reach new customers, drive business and engage brand advocates. Bryan Maleszyk makes the argument that brands should thank Facebook for the chance to reach customers in advertising with social connections. If anything, it is clear that Facebook values content. By posting engaging content that customers actually want to share with their friends, brands still retain the opportunity to reach fans organically. AdAge writer Dave Hawley says it best. “You can either pay for Facebook to promote you, or you can become a remarkable brand – one worth remarking on.”

If you believe your brand is best served by reaching out on Instagram, Twitter and Pinterest, by all means, be active on those networks! Even if you’re unsure about where your demographic spends its time online, be active socially. It says more about your company if you’re inactive on social media than you would care to know. Each outlet has its own strengths and weaknesses, and they’re important to consider when you develop your brand strategy. Be prepared in the coming months to see more engagement from competitors on those social sites, and make sure you don’t get left behind.

Written by: Halley Smith, Telegraph Intern

Apr
03
telegraphinternship

Your not-so-ordinary summer internship.

Think you have what it takes to join the ranks of a ballin’ team of creatives at Telegraph Branding? Ready to work with unbelievable clients like Super Sprowtz, Brick & Tin, JamTok, Summer Classics and Ocho? (Bonus points if you know what Ocho is.) We’re looking for Design, Digital Strategy and Web Development interns for summer 2014!

At Telegraph, you will be collaborating, ideating and L-I-V-I-N alongside revered industry professionals on client projects, and gaining valuable real-world experience to add to your resume. Your days (and sometimes nights) will consist of participating in group brainstorm sessions, assisting on video and photo shoots, helping brands convey their true identity, and who knows… you might even end up with a job.

The internships run from May(ish) 2014 through August(ish) 2014. Start and end dates are flexible based on your schedule. Expect to work 40 hours a week, whether that time is spent in the office, on location for a project, meeting with clients or riding scooters outside.

Design Internship

Our Design Interns will collaborate on projects with the Telegraph design team to concept, sketch and design for the web, mobile, social channels, video, banners, print, emails and more. Interns will be expected to understand the client’s business goals and individual needs as well as participate in client presentations.

Must-haves for this position:

  • Fluent in Adobe Creative Suite with strong emphasis on Photoshop, Illustrator and InDesign

  • Advanced understanding of design, conceptual ideation and typography

  • Strong time management, communication, organizational and interpersonal skills

  • Enrolled in a collegiate design program, or graduated with Bachelor’s or Associate’s degree in industry-related field and/or equivalent work experience

Like-to-haves for this position:

  • Drawing and illustration skills

  • Video-editing

  • HTML, CSS, JavaScript

  • Photography

Digital Strategy Internship

As the Digital Strategy Intern, you will be working closely with our Digital Strategy team to execute social campaigns, measure success through Google Analytics, maintain email marketing efforts, write content and research new social and digital possibilities on a constant basis.

Must-haves for this position:

  • Pursuing a degree in Marketing, Journalism, Communications or related field

  • A passion for and knowledge of social media

  • Strong writing and communication skills

  • Strong organizational skills

  • Creative thinking ability

  • Aptitude for quickly adapting to an ever-changing industry

Like-to-haves for this position:

  • Experience managing social media accounts

  • Basic knowledge of Adobe Photoshop, InDesign or Illustrator

Web Development Internship

We’re in search of the next Web Development Interns, or Awesome Interns of Web Development Prowess as our Director of Technology would like to call them. In this position, you will work with the development team to bring client websites to life.

Must-haves for this position:

  • Have knowledge of HTML/CSS frameworks (bootstrap/foundations)

  • Understand how to use WordPress (login,edit pages, install plugins etc.)

  • Can hand code HTML/CSS3

  • Are comfortable uploading/editing/removing files through FTP

  • Are comfortable working on a Mac

Like-to-haves for this position:

  • Understand jQuery basics

  • Any Git experience is a huge plus

  • Custom theme development using PHP

  • Access to a kegerator which is constantly filled with the finest brew. (We’re only kind of joking.)

Sound good? Email your resume, portfolio, work samples and questions (and perhaps a calming manatee meme if it strikes your fancy) to ali@telegraphbranding.com!

Apr
02
internblog

The Telegraph Interns

At Telegraph, we believe everyone has a story to tell, so we thought we’d tell you more about our two awesome interns! One’s a graphic designer, and the other’s good with words. Together, they are a dynamic duo of talent that helps Telegraph get bigger and better everyday!

Ryan Meyer: Design Intern

When Ryan was a child, he wanted to be a different scientist on every day of the week. His natural curiosity about the world led him into more creative pursuits, and we couldn’t be more pleased! When he’s not designing killer graphics and logos for clients, he’s at UAB making waves in their art studios.

Where is the most interesting place you’ve ever been lost?

Well, once I was in Geneva visiting some of my friends, and I just got lost. It was rough trying to find my way around.

How many times did you hit snooze this morning?

As many times as my phone would let me. 4…5 times?

Do you have any interesting skills?

I like to do audio and video stuff, along with getting to do graphic design.

What’s your dream job?

Ideally, I would just be able to work as an independent studio artist and live entirely off my art.

What did you want to be when you were a kid?

I wanted to be a scientist, but it looks like I’ve gone in a slightly different direction.

Who are you most intimidated of at Telegraph?

The other intern, Halley.

What’s your favorite thing you’ve done for Telegraph so far?

I got to work on making a logo for a client after just a few weeks of being here, so it was cool to be able to work directly with them.

Halley Smith: Media Intern

As a young teen, Halley thought she would earn a living teaching wilderness skills to her peers, but she changed her mind when she remembered how hard it was to watch Netflix when you’re camped out in a tree. Now, she’s at Telegraph working with our digital strategy and project management team! She’s also a student at Samford University, studying journalism and reading AdWeek in her freetime.

Where is the most interesting place you’ve ever been lost?

A few months ago, I got lost driving in a field in Nashville. It was so big I couldn’t find the gate to let me out, so I just kept driving in circles.

How many times did you hit snooze this morning?

Only twice this time!

Do you have any important skills?

I’m actually trained in first aid for worst case scenarios, and I’m a trained rifle instructor.

What’s your dream job?

I would love to do the promotions and build fan bases for television shows.

What did you want to be when you were a kid?

I actually really wanted to be one of those wilderness survival guides who lead people on walkabouts. Or be an Egyptologist.

Who are you most intimidated of at Telegraph?

Ryan Meyer, the other intern. Without a doubt.

What’s your favorite thing you’ve done for Telegraph so far?

They let me work on media buying and planning here, which is my not-so-secret guilty pleasure activity!

interns2

Interested in interning for Telegraph this summer? Email your resume to ali@telegraphbranding.com!

Mar
31
telegraphbranding

Telegraph Jobs: Project Manager

Telegraph Branding is hiring a new Project Manager responsible for coordinating entry-level projects. Must be able to work from our Birmingham office.

Additional responsibilities:

  • Ensure timely completion of agency projects while maintaining scope and adherence to budget

  • Maintain quality standards in accordance with agency best practices

  • Run point for all client communication after the sale of project

  • Document notes for meetings, calls and project milestones

  • Maintain a digital project schedule and work with other Project Managers to achieve maximum efficiency through pooled resources

  • Conduct team meetings and occasional management presentations

Ideal candidates will:

  • Have approximately 2 years digital agency experience

  • Have a firm grasp on current web technologies (HTML/CSS/PHP)

  • Have a proven background in project manager or task management

  • Have a bachelors degree

  • Be a self-starter with a fundamental understanding of Project Management

  • Have client-facing experience

  • Have exposure to Agile methodologies including daily SCRUM or stand-up meetings

Please send resume, salary requirements and a great explanation as to why you’re the best fit to interest@telegraphbranding.com.

We can’t wait to hear from you!

Mar
21
Ian

Welcome to the team Ian Owens

Ian Owens: VP, Operations

After earning his MBA from the Brock School of Business at Samford University, Ian gained copious real-world experience across a myriad of industries including automotive, retail and non-profit. Ian’s strengths shine through his background rooted in operational management and logistics coupled with a fundamental understanding of technology implementation. Often praised for his interpersonal skills, Ian prides himself on being an approachable and friendly guy, but if there’s one thing that peeves him, its it’s bad grammar. Welcome to the team Ian!

Where are you from?

Dothan, AL. I’ve lived in Birmingham for the last 13 years.

What do you love about this industry?

The ability to quickly pivot to meet client needs and keep pacing with the ever-changing digital landscape.

Favorite source of inspiration?

MIT Sloan Business Review. Every word is golden.

What are you most excited about in the future of branding and advertising?

The real-time nature of the industry as it stretches into new mediums.

Go-to social media?

Platform? Twitter. Account to follow? Professionally, I’m a sucker for anything @HarvardBiz puts out. Personally, I laugh the most at @sammyrhodes.

How do you take your coffee?

Black as night.

Last book you read?

“Thinking, Fast and Slow” by Daniel Kahneman.

If you were on Jeopardy, which category you would dominate?

Useless Trivia for $500.

Favorite piece of technology?

My FIIO E17 Alpen USB DAC Headphone Amplifier is a game changer.

Favorite thing?

My family (sappy, right?)

Quirks?

I’m a novice baker with a preference toward artisan sourdoughs and I’m definitely a grammar nerd.

Mar
18
Telegraph Branding

The Reel Deal 2013

This past year was the best of times, and well… the better of times! In 2013, Telegraph doubled in size and scored awesome clients like Super Sprowtz, Urban Cookhouse and Thinx. We picked up a couple awards along the way, tugged at a few heartstrings, and did all this while celebrating our second birthday. Also, we totally introduced the world to the viral combo of Gordie and MacDougal.

In addition to the awesome list above, we also produced some pretty kick ass videos, all of which are featured in our brand new 2013 Reel. Something catch your eye? View our video library via our Vimeo channel.

Reel 2013 from Telegraph Branding on Vimeo.

So what’s in store for 2014? We hope to continue to grow our storytelling division in both the broadcast and digital space. We’re in the middle of a massive equipment upgrade/overhaul so look for the 2014 reel to be even more epic and #ShotOnRed…

Mar
12
THINX

THINX: Thoughtful Underwear

Being a woman comes along with its own set of challenges. Specifically monthly challenges, if you know what we mean. Did you know that over 100 million girls in the developing world are missing and dropping out of school because they don’t have the right resources to manage their time of the month?

To help solve this, our client THINX created beautiful, protective underwear designed with periods in mind. For every pair of THINX you buy, you help one girl in the developing world stay in school by providing her with seven washable, reusable cloth pads. Who knew panties could be so powerful?

Working with a brand whose platform is somewhat of a taboo also came with its own set of challenges. How do you market a topic people shy away from discussing openly? How do you take a brilliant startup like THINX and express its mission in equally innovative design?

THINX Packaging

A major challenge in designing the THINX packaging was showing the high-end nature of the product while also communicating unique brand message. We wanted our audience to see that period panties can be sexy and luxurious, while also benefitting the world.

  • A simple, elegant black and white design keeps the packaging sophisticated.
  • The Technology & Mission stories clearly displayed with eye-catching iconography.

Thinx Packaging

Thinx Packaging

Thinx Web Development

THINX not only sells beautiful underwear, but they’re also out to change the world! It was very important in designing their website that the THINX audience could clearly and easily understand the social issue at hand while navigating the pages. Entrepreneurship and profits should not be divorced from social good!

THINX is also about changing the world. One of our favorite features allows you to make a difference straight from the website by allowing you to spread the word by tweeting a change-maker.

  • Lots of specially crafted iconography to visually explain the THINX story and mission.
  • Complex data and information converted into easy to understand infographic pages.
  • Beautiful and elegant shopping experience even on tablet and mobile devices.
  • A nifty tool on the product pages that tabulates how many girls you’re funding with each pair of underwear you purchase, reminding you that THINX is a social good brand as much as an underwear company.

Thinx Homepage:

ThinxHome

 

 

Custom Infographics:

Thinx Graphic

 

 

Tweet A Change-Maker:

Thinx Twitter

 

 

Feb
26
AndrewHorn

Welcome to the Team Andrew Horn

Andrew Horn: Business Development NYC

Meet Andrew Horn. Hailing from the Big Apple, he’s the newest addition to the Telegraph Team. Andrew is a Brooklyn based social-entrepreneur who is passionate about helping people who do good work… do more of it. If you ask Andrew’s clients and friends what best defines him, they’ll tell you that he always asks the best questions. He is a systematic thinker, who genuinely cares about people and specializes in helping them define their unique value and goals for the future.

Andrew has been building businesses his entire life. After launching his first organization Dreams For Kids DC at only 22 years, he started his own consultancy and began speaking professionally to student and professional audiences. Learn more about Andrew’s speaking on his personal website.

Before joining Telegraph, Andrew was working with best-selling author Sam Horn to launch The Intrigue Agency, a full service branding/communications firm. He spent this time studying business systems and mastering the art and science of effective communication, an expertise he brings into every branding project he works on.

What’s awesome about this industry?

We get to turn ideas into action and help people in the process. We believe in what we do and being able to help our clients scale their impact and income is something I’m proud of.

You’re throwing a party. Who’s invited?

My amazing NYC community and the beach.

Coffee?

Only in the morning.

Favorite social media accounts?

99U, DailyBeast and HubSpot Marketing.

Last book you read?

A Heartbreaking Work of Staggering Genius” by Dave Eggers.

If one song played every time you entered a room, which would it be?

Too tough…right now it would be “Someone New” by Hozier.

What app is missing from this world?

Building it!

Have any interesting quirks?

Sometimes when I hurt myself I’ll still say “owie.”

Feb
05
TheBigGame

Tele Talk: The Big Game

The Telegraphers are here to share their opinions on the commercials of Super Bowl 48.

Kevin: CEO

Super Bowl 48 was an unmitigated disaster. It was the least competitive, most boring game on the field of my adult life. The on-air commercials and corresponding online activation was equally as underwhelming. I literally cannot recall a single brand’s commercial with any amount of enthusiasm. Sure I remember the Budweiser puppy ad, but what exactly was Anheusur-Busch trying to accomplish here? Is this what we want branding to be? Cute labrador puppies and Clydesdales? Nothing gives me a hankering for some barley and hops like puppies and horses. Last year I ripped on a team member pretty good for being so disgruntled. This year, I’m that guy.

SB48 = EPIC FAIL.

Isaiah: Chief Creative Officer

Aside from what happened on the field, we’ve learned a few simple lessons from SB48:

  1. We only tolerate two kinds of stories: ones that make us laugh or ones that make us cry. A historic number of American viewers tuned in to reinforce this viewpoint- if you’re not committed to make us feel either of those emotions, you’re out of touch with American values. Queue the puppieschildhood memoriesheroism and yes, more dogs. Just put a dog in it somewhere and we’ll love it.
  2. The most effective Super Bowl ad doesn’t have to be in the Super Bowl. If you’re a brand that has already spent hundreds of millions all year long building a nice campaign, now is the perfect time to leverage that with a purposefully not-SB-but-right-after-the-SB commercial that feels authentic and transparent, even though there was still a classic marketing message at the end that got 400,000+ people to gladly tweet their desired hashtag. #genius

In the end, it’s all advertising. That’s what storytelling is: connecting through emotion and shared values. The world might not be so complicated after all.

Mike: COO/CFO

During the Superbowl, RadioShack demonstrates how important “Identity” and “Credibility” are to the marketplace. They looked in the mirror and recognized it’s time to shed the 80′s look and feel and launch a fresh identity. Rightly so, they realized they can not rest on their many years of retail technical credibility alone, it’s time to amp their brand, people, products and image.

Instead of resting on the loyalty of their customers they’re branding from the inside out — my bet is they’re going to win over new brand loyalists.

Chris Seagle: Graphic Designer

I thought the RadioShack commercial was funny. I admire what they’re trying to accomplish with the whole “we don’t sell Gateway’s anymore” but can you honestly remember the last time you were in a RadioShack? Me neither. I doubt that will change. #BestBuy4Life

Overall the commercials felt too gimmicky. Bob Dylan’s Chrysler commercial? YEESH.

Mark: Creative Director

I don’t think a Super Bowl ad is worth the money unless you’re doing something epic. There were no “Wassups,” no Bud frogs, no “Imported from Detroit” and no tag lines that have made it into the lexicon of our language. Don’t get me wrong. The creative — other than the sense that it was trying too hard — was good, but no legends were born. So, if a Super Bowl ad is not worth the money, what’s the next best thing? Save your money and cash in on the hype around the event. Good thinking Esurance.

Selena: Account Executive

Overall I think the best money spent was T-Mobile’s breakup ad with nothing but text and a pink background. Branding and a solid, clear message.

Many commercials took way too long to develop. I could appreciate the attempt to tell a story, however in a commercial, you should know the brand before the end. Otherwise you paid a bunch of money to tell a good story without a solid tie to a brand.

Allen: Lead Web Developer

When you think of British accents, you think sophistication. By highlighting the superior taste, desire for power, and attention to detail and style of our friends across the pond, Jaguar spoke to the personality of the Jaguar market. The closing line of “It’s good to be bad.” drives inferior personalities to strive to purchase the brand, wanting to show themselves in a status beyond their own scale. Jaguar knows their market and plays to those emotional buys. Bravo brilliant branding.

David: Art Director

My favorite? The Squarespace ad. Titled “A Better Web Awaits,” the spot opened with a man being mobbed with duckface-internet memes, those pleading for Facebook likes, spammy virus warnings and aggressive promotions shouting “click here!” There is a ton of junk floating around out there and at some point you have to draw the line. You can’t change what the internet has become, but you can change what it will be. 

What is your website going to do? Is it going to add to the cesspool that the internet has become, or will it simple and necessary… representational of your ideals as a brand?

Ali: Digital Strategist

Being that social media is my jam (and that football most definitely isn’t, and I therefore didn’t watch the commercials live), I’m going to turn my attention to the interwebs.

It was the best of times and it was the worst of times for brands on Twitter, and for J.C. Penny, it was apparently the drunkest (turns out they were only #tweetingwithmittens). Though clever once the entire joke was explained, I think this stunt’s mixed reviews make it clear that attention-seeking tactics get their 15 minutes of fame, but may not be worth the risk.

JCPenny1 JCPenny2

Sam: Web Developer

So, the Coke commercial that pissed everyone off was probably the most polarizing, and therefore, my most memorable commercial during the Super Bowl. I’m not 100% sure if Coke had this intention, but many people were put off by the fact that the actors in the commercial were doing two things: drinking coke, and speaking different languages. They seemed to be more upset with the latter than the former. This is America! We #SpeakAmerican here!

I’ll refrain from judging those who felt it was appropriate to use #SpeakAmerican in a negative way on Twitter and elsewhere. I will say this though, for every negative use of #SpeakAmerican and #BoycottCoke, there seemed to be double or triple the amount of people using the hashtag to defend Coke and rebuke those who felt the need to be hateful. I haven’t lost all hope for humanity… all of this from a simple Coke commercial.

Seth Baird: Videographer

As I stood in the living room enjoying a nice bowl of chili, I heard my friends yelling, “Seth! That’s your commercial on TV!” And they were right! I, Seth Baird, had a local commercial spot airing during the Super Bowl! How awesome is that? I was honored and humbled to see something I helped produce for Hoover Toyota next to commercials from Budweiser, Doritos and Ford.

Jin: Graphic Designer

Doritos held a contest for their commercial spot and this one only cost a dad less than $300 and about 8 hours of shooting. I love how the innocence is really expressed by the adult versus the child: You would think the roles would be reversed. But it’s nice to see adults who haven’t given up their willingness to explore and imagine. It goes to show you that a low budget commercial can be just as compelling and successful as high priced ones!

Seth Harris: Web Developer

This was a throwaway year for Superbowl ads, but Wonderful Pistachios spot (cleverly split in two) was a breathe of fresh air.

Being a fan of The Colbert Report, it was clear that Wonderful gave the majority, if not all of the creative control to Colbert’s writing staff, which was the main reason this worked and is such a brilliant satire. Wonderful Pistachios is sure to get the “Colbert Bump.”

Morale of the story? Let creative people be creative and stop over-branding.

Rob: Account Executive

The most entertaining ad of the evening for me was the Bud Light “For Whatever Happens” spot.

Memorable?  I will never be able to un-see the image of Arnold Schwarzenegger channelling Martina Navratilova in cheesy 80′s tennis-ware.  This ad provides a tip of the hat to the movie “The Hangover,” while conjuring up a vision of the Bacchanalian randomness of beer-fueled evenings that Bud Light consumers are seeking.  And the tag-line, “The Perfect Beer for Whatever Happens,” helps link beer consumption to all activity rather than some activities.

Jan
24
Telegraph Branding

Volume 5

Congratulations! You’re a winner! You’ve stumbled on this blog post featuring lots of different links about random things we creative peeps here at Telegraph got a kick out of this week!

Your prize is this blog post.

1. Beautiful Business Cards. When it comes to business cards, it’s best to stand out. Check out these stand out cards in 44 top examples of letterpress business cards from Creative Bloq. And not to toot our own horn, but Telegraph has some pretty kick-ass letterpress business cards too. Maybe one day, you’ll be lucky enough to be handed one…

featherweight

2. Impressive iPad Air Ad. A dream come true for all Dead Poets Society and Apple fans! The new iPad Air commercial is downright awesome. (surely I’m not the only one obsessed with this dream combo?)

3. What are you afraid of? These quirky, morbid illustrations of people’s deepest, darkest fears make us laugh, yet get our skin crawling at the same time.

Our deepest, darkest fear? Comic Sans.

Deepest darkest fears

4. Brand Crush. We’re currently fan-girling over Harry’s (a handsomer, sharperer, and less expensiver men’s shaving startup) most recent business move. Fast Company featured the clean-shaven company’s big buy:

The 10-month-old company, created by Warby Parker cofounder Jeffrey Raider, and Andy Katz-Mayfield, bought the Feintechnik factory outside Nuremberg to take on the likes of Gillette and Schick, which together own 85% of the shaving market. Though the men’s shaving business is worth about $2.4 billion, sales growth is slowing, allowing Harry’s, Dollar Shave Club, and other startups to enter the space.

The company had initially considered building a razor factory from scratch to control the manufacturing and selling of its products. But after visiting Feintechnik’s premises, the cofounders realized it would be easier to buy a factory than custom build expensive machinery. In the summer, Harry’s raised $122.5 million to finance the factory and invest in the company’s growth. With the purchase, Harry’s is growing the company to more than 400 people, more than 10 times its size prior, and gaining a new side business to make razors for other customers.

Harrys

5. And lastly, Happy Birthday Mac! Don’t know what we’d do without you!

No seriously, what would we do.

Apple

Jan
10
DotsAndDashes4

Volume 4

A brief list of cool, creative and weird things to keep you entertained on your lunch break.
Love, Telegraph.

1. Decorating your house? Obsessed with classic movies? Fan of minimalist design? We suggest you check out these super sleek posters made especially for the hipster film buff inside you.

Drive

2. Copyright law can be a little confusing for us creatives… okay, a lotta confusing. Design Milk recently put out this article to help explain ins and outs of keeping your work protected, and protecting yourself from infringing on the rights of others. And the best part is that the information comes straight from the people who understand it best: lawyers.

copyright

3. Everyone loves a well-designed beer. Here’s our pick of the week: Founded out of a passion for UFO Folklore and amazing beer, Little Green Man is a small town brewery that has built quite a big reputation. Since 1993, Little Green Man has been committed to producing high octane ale that is truly out of this world.

Little Green Man

4. What if colors had a smell? We’d wear Pantone. Probably in a familiar sent of blue…

Pantone

5. And finally, our obsession with crazy socks is no secret, so it shouldn’t be a surprise that the startup Foot Cardigan has caught our eye (or should we say feet?) The company mails a new pair of socks to your door each month. Sounds pretty great to us! Telegraph would like about a dozen subscriptions please!

Foot Cardigan

 

Jan
09
SEO

Predictions for SEO in 2014

When it comes to SEO, most folks don’t know what they don’t know.

If you don’t know yet, you’re a little late to the game. Just when some thought SEO, or Search Engine Optimization, was on its way out, this Internet marketing strategy has leapt from its deathbed, ripped the oxygen tubes from its hypothetical nose, and is stronger (and more essential) than ever. Look out world, SEO is here to stay! Just don’t expect it to stay the same.

So how will SEO evolve? What will this unpredictable acronym look like in 2014? We’ve put together a quick list of what you should educate yourself on for the new year: Google Authorship, Social Media and Google+.

Google Authorship

Google Authorship is a fairly recent addition that is highly effective in connecting and promoting content on search results pages. Google Authorship allows content creators to link their content directly to their Google+ profile. So how does this impact SEO in 2014? Throughout 2014, a little something called Author Rank will define which authors hold the most authority and push these authorities to the top of result pages. So now’s the time to dust off that Google+ profile of yours and link it to your website or blog. (Birmingham Business Journal)

Social Media

Alright, up next we have Social Media! The importance of social in relation to search rankings is growing in 2014, specifically interaction and engagement. Before, one of the primary factors in getting your site to the top was the number of inbound links. In 2014, inbound links will begin being replaced by social signals.

“Google’s algorithms are already taking social media profiles into consideration. Over the next year, these algorithms will more than likely become more intelligent and socially sensitive.” Jerry Brown, How to win the web: Top 3 SEO trends for 2014

Google paying attention to social interaction and engagement through indicators such as number of posts, likes, fans, comments and shares. In other words, get your business on social if you haven’t already and start a conversation! (Birmingham Business Journal)

Google+

You can’t avoid it any longer, it’s time to start caring about Google+. What seems like just another network to crowd the social scene, may turn out to be the most important. After all, it is the social platform tied to the company that dictates online search.

Google+ ties together Google Authorship and Social Media social signals. The number of people you have in your circles and your engagements contribute to your Author Rank. And those little +1’s can really add up! It’s fair to say that these are potentially a major factor in the social component of Google’s algorithm. (Birmingham Business Journal)