For a lot of companies, building an online experience can be both an exhilarating and daunting journey. Exhilarating because it’s an opportunity for your brand to create something new, to craft a message that illustrates your true identity, and a solidifying exercise that inevitably leads to greater focus and self-awareness as a company. Daunting because such a task is often the last thing most brands are equipped to do themselves!
We here at Telegraph like to think of a website like an interactive storybook; both informative and entertaining, equally practical and enchanting. It’s not merely an assortment of images, text, buttons and graphics; it is a narrative that leaves a lasting impression on your customers. It’s akin to the very first time you meet someone. Initial impressions have been shown to be the most important factor in developing successful long-term relationships.
When it comes to making websites, Telegraph Branding is no stranger. We know that every brand has a different story to tell, and the purpose of a great website is to not just cover the facts but also build your brand mystique.
But what happens when you have an extremely technical client, like the software gurus at Savi Ops, whose story is about robust, complicated products? Well, that’s where our design and branding chops shine the best! We helped turn that techie lingo into a simple, definitive vision that sets Savi apart as the specialized technology and innovation leader that they are. The light bulb really came on for us when we dove into understanding the complexities and value propositions of what makes Savi’s custom software so compelling to their clients. Often it’s the difficult stories that have the most interesting tale to tell. We focused on turning data into dialogue through the crafting of unexpectedly conversational, bite-sized verbiage. We used custom photography and iconography to demonstrate a key missing element in the brand: the human, approachable side of the company’s founder, Stephan Farrell and his team. The sum of all these parts is a website that has brought continuity and imagination to the core values that make Savi Ops a sought-after software partner.
Are you ready to build a website this good?