Keeping It Reel

2012 was a really enlightening year for me. By working on numerous video projects I not only improved my technique, but more than anything I learned how to tell a story. This reel shows how diverse our client base is here at Telegraph, which is a testament to how powerful video is as a medium. There’s really not a business out there that could not stand to benefit from a high production value video that helps articulate their story. So call us, ok?

My extremely generous and visionary bosses here at Telegraph foot the bill for me to travel and attend Heartland Bowhunter’s Film School this summer. They (and their sister company Mammoth Media) are simply the best in the outdoor TV industry. On set, I learned about the specific qualities that go into being a great cinematographer. While some shots are coordinated and prepared ahead of time, others are caught in the moment and unpredictable. Always be ready to shoot that “perfect moment”.

What I Learned:

  • Lighting is everything. The first hour of daylight and the last two hours of sunlight are without a doubt the best shooting conditions.
  • Shoot the same scene multiple times. Try shooting it from multiple perspectives.
  • Audio quality dictates a great deal of a video’s worth. You can capture great video but if the audio isn’t clear then the video is not worth putting out.
  • Brainstorming sessions and planning are key. To successfully tell a brand’s story or overall message, planning in advance will pay dividends in the form of capturing the attention of the viewer.
  • The people involved make a difference. It is important for myself, as the director, to keep everyone engaged. Talent can make a good idea great.

Hardware/Software Utilized

  • Final Cut Pro X (FCP X)
  • Adobe After Effects CS6
  • Magic Bullet Looks – Red Giant
  • Magic Bullet Mojo – Red Giant
  • Mac Pro Tower with 27 Apple Thunderbolt Display
  • Nikon D5100
  • f 1.8 / 35 mm Lense
  • f 3.5 – 5.6 / 18 – 200 mm Lense
  • f 1.4 / 50 mm Lense
  • Sony Lavalier Microphone
  • Rode NTG – 2 Shotgun Microphone
  • Mackie 402 – VLZ3 Mixer
  • Westcott Spider Lite TD6
  • GoPro Hero 2
  • Cullman Magnesit 528 Tri-Pod with a Manfrotto 701 HDV

Anyway, without further adieu, here’s our 2012 reel.

Reel 2012 from Telegraph Branding on Vimeo.

Special Thanks To: